About Us

The WhistleMag is a serious sports magazine that discusses sports business, sports policy, sports science and many more topics which are less discussed in India. We consider sports as a tool for employment, earnings, empowerment and engagement apart from the general perception of entertainment and exercise.

We aim to “make India a sports superpower” by empowering governments, sports administrators, sports investors, sports managers, sports professionals and the general public through journalism. 

The idea for WhistleMag originally came from the campus of Sports & Management Research Institute (SMRI), a premier sports research and education institute in India.  

SIJIN B T

Chief Executive Officer

Sports Management Guru, Sports Writer, Sports Promoter, Business Coach and the founder of Sports & Management Research Institute (SMRI), premier sports education and research institute in India


SHALET JIMMY

Chief Editor

A journalist with more than 10 years of experience with media houses like The New Indian Express, International Business Times. | Winner of Special Jury award for media persons instituted by Dr B R Ambedkar Institute for National Studies (BRAINS) | Worked as the Media Manager, Child Rights and You – CRY ( South India) & Head of Communications, Reaching Hand, Bangalore | A Blogger, Vlogger and an avid reader of crime fiction.